Tune into The CW Monday, Oct. 9  9/8c to watch Valor.

Truth is the first casualty of war.

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2017

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Valor in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

  • Drive viewers to tune into the premiere and to the CW Site
  • Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features

  • Video

Deliverables

  • Rich Media Banners

Valor is an upcoming American drama television series, created by Kyle Jarrow. The show is produced by CBS Television Studios and Warner Bros. Television, with Anna Fricke and Kyle Jarrow serving as showrunners. Valor stars:  Matt Barr, Christina Ochoa, Charlie Barnett, W. Tré Davis, Corbin Reid, Nigel Thatch, and Melissa Roxburgh.

ValorValor

Tune into The CW Wednesday, Oct. 11 9/8c to watch Dynasty.

Vicious. Ambitious. Delicious.

Campaign Details:
Client: The CW Television Network
Format: Rich Media

Date: Fall 2017

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Dynasty, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Dynasty is an upcoming American prime time television soap opera series reboot based on the 1980s series of the same name, which ran on ABC from 1981 to 1989. The new series was developed by Josh Schwartz, Stephanie Savage, and Sallie Patrick. It stars Grant Show as Blake Carrington, Nathalie Kelley as Cristal Flores, Elizabeth Gillies as Blake’s daughter Fallon, and James Mackay as his son Steven.

DynastyDynasty

Tune into The CW Wednesday, Oct. 11  8/7c to watch Riverdale.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Fall 2017

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Riverdale, Season 2, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Riverdale is an American teen drama television series based on the characters by Archie Comics. The series premiered on January 26, 2017, on The CW.  It was adapted for television by Archie Comics’ chief creative officer Roberto Aguirre-Sacasa and executive produced by Greg Berlanti. Starring: KJ Apa, Lili Reinhart, Camila Mendes, Cole Sprouse, Marisol, Nichols, Madelaine Petsch, Ashleigh Murray, Madchen Amick and Luke Perry.

Riverdale Season 2Riverdale Season 2

Opening Slate – McDonald’s Presents Medal Count for NBC Sports 2016 Summer Olympics

McDonald's Presents Medal Count for NBC Sports 2016 Summer OlympicsMcDonald's Pres...

Opening Slate for Coca-Cola Gold Zone in the 2016 Summer Olympics for NBC Sports Online.

Coca-Cola Gold Zone for NBC Sports 2016 Summer OlympicsCoca-Cola Gold Zone ...

Opening Slate – Morning Start Presented by Kellogg’s for NBC Sports 2016 Summer Olympics

Morning Start Presented by Kellogg's for NBC Sports 2016 Summer OlympicsMorning Start Presen...

The Illusion Factory produced these Interactive banner ads for display on the 2016 NBC Olympics website on behalf of GE.

Project showcases GE’s dedication to challenge the impossible in all areas of business while supporting the athletes who aspire to the same dream.

The Illusion Factory worked from designs provided by GE and developed the multiple sized ad set for distribution to the NBC Olympics website.

GE Challenge The ImpossibleGE Challenge The Imp...

LAUNCHING THE 2016 FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Wednesdays 9/8c to watch Frequency.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Frequency in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Frequency is a new drama series on The CW. Inspired by the 2000 Gregory Hoblit film of the same name, Frequency is created by Supernatural and Being Human veteran Jeremy Carver. Executive Produced by Jeremy Carver, Toby Emmerich, Jennifer Gwartz, Dan Lin and John Rickard. Starring Peyton List, Jeffrey Corazzini, Rich Manley, Michael Yebba, Mikhi Phifer, Owen Burke, Anthony Ruivivar, Lenny Jacobson, Devin Kelley, and Daniel Bonjour.

FrequencyFrequency

LAUNCHING THE 2016 FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Mondays 8/7c to watch Supergirl.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Supergirl in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Supergirl is an American superhero action-adventure drama television series developed by Ali Adler, Greg Berlanti and Andrew Kreisberg (the latter two having previously created Arrow and the Flash) that originally aired on CBS and premiered on October 26, 2015. It is based on the DC Comics character Supergirl (Kara Zor-El), created by Otto Binder and Al Plastino, and stars Melissa Benoist in the title role. Supergirl is a costumed superheroine who is the biological cousin to Superman and one of the last surviving Kryptonians.

Supergirl is Executive Produced by Sarah Schechter, Ali Adler, Andrew Kreisberg, and Greg Berlanti. Starring Melissa Benoist, Mehcad Brooks, Chyler Leigh, Jeremy Jordan, David Harewood, and Calista Flockhart.

SupergirlSupergirl

Opening Slate – Inspiring Olympians Presented by Powerade for NBC Sports 2016 Summer Olympics

Inspiring Olympians Presented by Powerade for NBC Sports 2016 Summer OlympicsInspiring Olympians ...

Opening Slate – Fresh Focus Presented by Subway for NBC Sports 2016 Summer Olympics

Fresh Focus Presented by Subway for NBC Sports 2016 Summer OlympicsFresh Focus Presente...

Opening Slate – Medal Race Update Presented by Samsung for NBC Sports 2016 Summer Olympics

Medal Race Update Presented by Samsung for NBC Sports 2016 Summer Olympics Medal Race Update Pr...

LAUNCHING THE 2016 FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Tuesdays 9/8c to watch No Tomorrow.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of No Tomorrow in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

No Tomorrow is an upcoming romantic fantasy comedy-drama series. The series is based on the Brazilian series Como Aproveitar o Fim do Mundo (How to Enjoy the End of the World), which aired on TV Globo in 2012.  No Tomorrow was created by Scott McCabe, Tory Stanton, Corrine Brinkerhoff and Tori Anderson and Executive Produced by Corinne Brinkerhoff, Maggie Friedman, Ben Silverman, Brad Silberling, Scott McCabe, Sean Canino and Tory Stanton. No Tomorrow stars Tori Anderson, Joshua Sasse, Amy Pietz, Jesse Rath, and Sarayu Blue.

No TomorrowNo Tomorrow

Tune into The CW Tuesdays 9/8c to watch a Limited Series Event, Containment. Fear is viral. Hope is contagious. 

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Spring 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Containment in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Containment is an American television series developed by Julie Plec and David Nutter, who are also executive producers. Containment is an upcoming American miniseries, based on the Belgian TV series Cordon. Containment stars: David Gyasi, Christina Moses, Chris Wood, Kristen Gutoskie, Claudia Black, George Young, Hanna Mangan Lawrence, and Trevor St. John.

ContainmentContainment

Tune into The CW Thursdays 8/7c to watch DC’s Legends of Tomorrow, and then join in on the social media buzz! Their time is now.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Winter 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of DC’s Legends of Tomorrow in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets           Instagram Likes

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video
• Facebook Like
• Tweet

• Instagram

• Downloads

Deliverables

• Flash Banners
• Rich Media Banners

DC’s Legends of Tomorrow, is an American television series developed by Greg Berlanti, Marc Guggenheim, Andrew Kreisberg and Phil Klemmer, who are also executive producers along with Sarah Schechter and Chris Fedak;  Klemmer serves as showrunner. The show is a spin-off from Arrow and The Flash, existing in the same fictional universe. Legends of Tomorrow stars: Victor Garber, Brandon Routh, Arthur Darvill, Caity Lotz, Franz Drameh, Ciara Renee; Falk Hentschel, Amy Pemberton, Dominic Purcell, Wentworth Miller.

DC's Legends of TomorrowDC's Legends of...

CELEBRATING RACHEL BLOOM’S GOLDEN GLOBE WIN ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
WINTER 2016

Overview:
The Illusion Factory worked closely in the electronic media landscape with the creative and management teams at The CW Television Network, Sizmek, and OMD to celebrate The CW’s second straight win in the Golden Globe Awards for Best Actress in a TV Comedy by Rachel Bloom in Crazy Ex Girlfriend.

Goals:
• Drive viewers to tune into the series
• Generate hype/ buzz about the Rachel’s Award

Deliverables
• Rich Media Banners

Rachel Bloom received the second consecutive Best Actress in a Comedy Series Golden Globe win for The CW Television Network for her role in the series she co-created and stars in, Crazy Ex Girlfriend.

Crazy Ex-Girlfriend is an American musical/comedy television series that premiered on October 12, 2015, on The CW. The series was created by Rachel Bloom and Aline Brosh Mckenna, and stars Bloom in the lead role, for which she just received the Golden Globe Award.  Aline Brosh McKenna co-exexutive produces with Rachel Bloom, Mark Webb and Erin Erhlich. The series stars Rachel Bloom, Vincent Rodriguez III, Santino Fontana, Donna Lynne Champlin, Pete Gardner, Vella Lovell.

Crazy Ex Girlfriend - Golden Globe WinnerCrazy Ex Girlfriend ...
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