The Illusion Factory created a web page takeover on ESPN.com for Adidas and Champs Sports to promote Adicolor in Champs Sports locations. Produced in collaboration with MediaMind. (Sizmek) The Illusion Factory is expert in using all of the cutting edge technologies which constitute the Sizmek backend. Versioning, regional modifications, social media inclusions, games, contests, sweepstakes, and augmented reality television are but a few of the many innovations that The Illusion Factory will bring to an interactive advertising campaign.
The Adicolor concept was launched by Adidas in 1983 where shoes were sold with the tools that they could be customized by the end user. The “Adicolor” sneaker was an all-white training shoe was specifically created for the Adicolor concept.