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Black Lightning

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Tune into The CW Tuesday,  9/8c to watch Black Lightning.

New Episodes only on The CW and The CW App

Campaign Details:
Client: The CW Television Network
Format:
 Rich Media

Date: Winter 2018

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Black Lightning, in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:

• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Interactive Advertising Units

Black Lightning is an American superhero television series developed by Salim Akil, airing on The CW. It is based on the DC Comics character of the same name, created by Tony Isabella and Trevor Von Eeden. It stars Cress Williams as the titular character alongside China Anne McClain, Nafessa Williams, Christine Adams, Marvin Jones III, Damon Gupton and James Remar. The series sees the retired Black Lightning return to the hero life and its effects on his family life.. It was executive produced by Sarah Schechter, Greg Berlanti, Mara Brock Akil, Salim Akil, Oz Scott, Pascal Verschooris.

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