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Crazy Ex Girlfriend – Golden Globe Winner

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CELEBRATING RACHEL BLOOM’S GOLDEN GLOBE WIN ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
WINTER 2016

Overview:
The Illusion Factory worked closely in the electronic media landscape with the creative and management teams at The CW Television Network, Sizmek, and OMD to celebrate The CW’s second straight win in the Golden Globe Awards for Best Actress in a TV Comedy by Rachel Bloom in Crazy Ex Girlfriend.

Goals:
• Drive viewers to tune into the series
• Generate hype/ buzz about the Rachel’s Award

Deliverables
• Rich Media Banners

Rachel Bloom received the second consecutive Best Actress in a Comedy Series Golden Globe win for The CW Television Network for her role in the series she co-created and stars in, Crazy Ex Girlfriend.

Crazy Ex-Girlfriend is an American musical/comedy television series that premiered on October 12, 2015, on The CW. The series was created by Rachel Bloom and Aline Brosh Mckenna, and stars Bloom in the lead role, for which she just received the Golden Globe Award.  Aline Brosh McKenna co-exexutive produces with Rachel Bloom, Mark Webb and Erin Erhlich. The series stars Rachel Bloom, Vincent Rodriguez III, Santino Fontana, Donna Lynne Champlin, Pete Gardner, Vella Lovell.

Crazy Ex Girlfriend – Golden Globe Winner Crazy Ex Girlfriend – Golden Globe Winner
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