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NBC Universal hired The Illusion Factory to create an interactive advertising campaign, microsite and game to promote their series, Hurl! on G4. It takes a unique twist on eating competitively. in Hurl!, competitors must alternate between challenges of competitive eating and extreme activities in order to see who will be last to vomit.

Hurl! Hurl! Hurl! Hurl! Hurl! Hurl!

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IllusionQuest Studios

23679 Calabasas Road Suite 785
Calabasas, CA 91302
T: 818 788 9700