NBC Universal hired The Illusion Factory to create a flash banner campaign, microsite and print campaign to promote their new series, It’s Effin’ Science. This campaign went on to win multiple Gold Awards in the competitions, including a Gold Promax Award and Gold W3 Award and Webby Awards. It was hosted by Angie Greenup, Marc Horowitz and Chad Zdenek and was produced by Renegade Productions.
View the Project
It's Effin' Science Website and Rich Media Ads