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Jane The Virgin

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LAUNCHING THE 2014 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
FALL 2014 – WINTER 2015

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to launch their 2014 Fall Line Up including The Flash and Jane The Virgin in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes and Tweets
• Generate hype/ buzz about the show

Execution:

Rich Media Features
• Video
• Vote
• Facebook Like
• Tweet

Deliverables
• Flash Banners
• Rich Media Banners

• Wallpapers

Jane The Virgin received the first two Golden Globe nominations that have been given to The CW Television Network including Best Comedy Series and Best Actress in a Comedy Series – Gina Rodriguez. Gina won the award.

Jane The Virgin is based on Juana la Virgen by Perla Farias and was developed by Jennie Snyder Urman. Jane The Virgin stars Gina Rodriguez, Andrea Navedo, Yael Grobglas, Justin Baldoni, Ivonne Coll, Brett Dier and Jaime Camil.

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JTV_06

Jane The Virgin Rich Media Ads

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