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Katy Perry’s California Dreams Tour

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The Illusion Factory created a dynamic interactive advertising campaign for Creative Artists Agency to promote Katy Perry’s California Dreams Tour.¬†This was the second concert tour for Katy Perry supporting her third album, Teenage Dream. It ranked #13 on Billboard’s Top 25 Tours list and earned over $48 million dollars worldwide. Katy Perry was awarded the Favorite Tour Headliner award in the 38th People’s Choice Awards.

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