American Ninja Warrior

Pin it

NBC Universal hired The Illusion Factory to create the interactive advertising campaign to increase viewership of American Ninja Warrior on G4. The ads featured a complex stunt game inside which generated substantial interactions, dwell time and generated significant tune in results.

American Ninja Warrior is a sports competition spin-off of the television series Sasuke, in which competitors try to complete a series of obstacle courses of increasing difficulty called “stages”.

American Ninja Warrior  was directed by Patrick McManus and presented by Matt Iseman, Akbar Gbaja-Biamila and Jenn Brown. Executive Producers were Arthur Smith, Kent Weed, Holly M. Wofford and Vittoria Cacciatore.

American Ninja Warrior American Ninja Warrior American Ninja Warrior American Ninja Warrior

View the Project


American Ninja Warrior Rich Media Ads and Game


Let's Invent Something Amazing, Together.

I'm ready to speak. Get someone on the line.

Wesite DevelopmentResponsive Mobile DevelopmentData SystemsECommerce3D AnimationUX DesignEnterprise Quality SoftwareRequest A ConsultationGeneral Inquiry

1-818-788-9700 x1

IllusionQuest Studios

23679 Calabasas Road Suite 785
Calabasas, CA 91302
T: 818 788 9700