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LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
FALL 2013

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch their 2013 Fall Line Up: Reign, Tomorrow People and The Originals in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• RSVP to Facebook Event
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

Reign is a historical fiction series following the early years of Mary, Queen of Scots while she was in France.  It was created by Laurie McCarthy and Stephanie SenGupta and stars Adelaide Kane, Megan Follows, Torrance Coombs, Toby Regbo, Jenessa Grant, Celina Sinden, Caitlin Stasey, Anna Popplewell, Alan Van Sprang, Jonathan Keltz, Sean Teale, Craig Parker, Rose Williams.

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IllusionQuest Studios

23679 Calabasas Road Suite 785
Calabasas, CA 91302
T: 818 788 9700
info@illusionqueststudios.com