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LAUNCHING THE 2016 FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Tune into The CW Mondays 8/7c to watch Supergirl.

Campaign Details:
Client: The CW Television Network
Format: Rich Media
Date: Fall 2016

Overview:

The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to promote the launch of Supergirl in the electronic media landscape using interactive HTML 5 based rich media and mobile advertising platforms.

Goals:
• Drive viewers to tune into the premiere and to the CW Site

• Generate hype/ buzz about the show

• Generate Downloads of the CW App

Execution:
HTML 5 Rich Media Features
• Video

Deliverables

• Rich Media Banners

Supergirl is an American superhero action-adventure drama television series developed by Ali Adler, Greg Berlanti and Andrew Kreisberg (the latter two having previously created Arrow and the Flash) that originally aired on CBS and premiered on October 26, 2015. It is based on the DC Comics character Supergirl (Kara Zor-El), created by Otto Binder and Al Plastino, and stars Melissa Benoist in the title role. Supergirl is a costumed superheroine who is the biological cousin to Superman and one of the last surviving Kryptonians.

Supergirl is Executive Produced by Sarah Schechter, Ali Adler, Andrew Kreisberg, and Greg Berlanti. Starring Melissa Benoist, Mehcad Brooks, Chyler Leigh, Jeremy Jordan, David Harewood, and Calista Flockhart.

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