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The Mentalist

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COMPLETE SEASON PROMOS FOR WARNER BROS. INTERNATIONAL BRANDED SERVICES

“We have worked with Brian and The Illusion Factory on many projects over the years and they have always done an outstanding job. Whether it’s developing and creating something that has never been done before, or just jumping in and lending a hand when we are busy with tons of projects, they have always been an incredible firm with a great attitude.”

Lisa Gregorian
EVP & CMO, Television Group
Warner Bros. Entertainment Group of Companies

Campaign Details

Client: Warner Bros. International Branded Services
Format: Digital Episodic Media
Date: SPRING 2012 — ONGOING

Overview:
For over 25 years, Warner Bros. has hired The Illusion Factory to cut full seasons of promos, featurettes, sales reels and sizzle reels for many of their series.

Goals:
• Drive viewers to tune into the premiere and ongoing episodes
• Generate hype/buzz about the show

Execution:
In 2012, The Illusion Factory produced full season promos for Person of Interest, The Closer, The Mentalist, Fringe, and Human Target.

Results:
Overall results have been tremendously positive as audience viewership of first run, live broadcasts continues to escalate.

Deliverables
• :60 Episodic Spots
• :30 Episodic Spots
• :15 Episodic Spots
• :30 Generic Spots :
• :60 Generic Spots

Digital Files Delivered to Customer’s Spec

The Mentalist was created and was executive produced by Bruno Heller. It starred Simon Baker, Robin Tunney, Tim Kang, Owain Yeoman, Amanda Righetti, Rockmond Dunbar, Emily Swallow, Joe Adler and Josie Loren.

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The Mentalist
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IllusionQuest Studios

23679 Calabasas Road Suite 785
Calabasas, CA 91302
T: 818 788 9700
info@illusionqueststudios.com