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The Next

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LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format:
Rich Media, iAds
Date:
FALL 2012

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek and OMD to launch their 2012 Fall Line Up: The Next, Arrow, Beauty and the Beast, and Emily Owens MD in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• Get -Glue Link
• RSVP to Facebook Event
• Download Twitter Skin
• Download Facebook Cover Art
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

The Next was produced by David Broome, Queen Latifah, Shakim Compere for Raquel Productions. It was presented by Allison Hagendorf and starred Gloria Estefan, Joe Jonas, John Rich and Nelly.

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IllusionQuest Studios

23679 Calabasas Road Suite 785
Calabasas, CA 91302
T: 818 788 9700
info@illusionqueststudios.com