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The Tomorrow People

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LAUNCHING THE FALL SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: 
Rich Media
Date: 
FALL 2013

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network, Sizmek, and OMD to launch their 2013 Fall Line Up: Reign, The Tomorrow People, The Originals  using interactive advertising in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show
• Download The CW Mobile App

Execution:

Rich Media Features

• Video
• Facebook Like
• Pre-Scripted Tweet
• RSVP to Facebook Event
• Download The CW Mobile App

Deliverables

• Flash Banners
• Rich Media Banners

The Tomorrow People was based on the British show of the same name by Roger Price. It was developed by Greg Berlanti, Phil Klemmer and Julie Plec. The Tomorrow People starred Robbie Amell, Luke Mitchell, Peyton List, Aaron Yoo, Madeline Mantock and Mark Pellegrino.

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Tomorrow People Rich Media Ads

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IllusionQuest Studios

23679 Calabasas Road Suite 785
Calabasas, CA 91302
T: 818 788 9700
info@illusionqueststudios.com