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NBC Universal hired The Illusion Factory to design the interactive advertising campaign along with the microsite for the show X-Play. The website won numerous gold awards including Promax, W3, and Webby.

X-Play was directed by Alan Wu and starred Morgan Webb, Blair Herter, Kristin Adams, Kate Botello, Lauren Fiedler, Joel Gourdin, Alex Sim-Wise. It currently stars Tiffany Smith.

X-Play X-Play

View the Project

x play website2

X Play Website and Rich Media Ads


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IllusionQuest Studios

23679 Calabasas Road Suite 785
Calabasas, CA 91302
T: 818 788 9700