The Illusion Factory worked with the creative teams at The CW Television Network, OMD and Mediamind to launch Melrose Place on The CW.

Melrose Place was Developed by Todd Slavkin and Darren Swimmer and was based on the series Melrose Place created by Darren Star.  It starred Katie Cassidy, Colin Egglesfield, Stephanie Jacobsen, Jessica Lucas, Michael Rady, Shaun Sipos, Ashlee Simpson-Wentz