Augmented Reality is a live view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. This game app for Tic Tac by Questsphere utilizes augmented reality to promote their brand worldwide.
Tic Tac® mints can help you put a double-chickenwing arm-lock on the mundane and not let it up until it cries “fun!” This app let’s you interact with Tic Tac® mints boxes, print ads, bus shelter ads, bar coasters, and the Tic Tac USA Facebook page and other fun stuff. With it, you can play our zany Microgames, get daily tips, and – using Augmented Reality – you can scan and play with our boxes and ads. And don’t worry! If you can’t find our ads, we put them all on our Facebook page for you to print out.
If you’ve nodded off a bit in life, maybe you should shake things up. Use this app to tamp down the boring and light a fire under the new and different. Enjoy!
View the Project
Tic Tac Shake it Up Augmented Reality App