HBO hired The Illusion Factory to help promote the season 2 launch of their hit series, Treme. The Illusion Factory created more than 50 ads in flash, static and rich media.

Treme was created by David Simon and Eric Overmeyer. It starred Khandi Alexander, Rob Brown, Chris Coy, Kim Dickens, India Ennenga, John Goodman, Michiel Huisman, Melissa Leo, Lucia Micarelli, David Morse, Clarke Peters, Wendell Pierce, Jon Seda and Steve Zahn.